Over the last few months, new and emerging beauty devices have occupied Xiaohongshu’s feed. She provides brands and products with context through an entertaining storytelling approach that gives shoppers cultural and historical references,” says Rooke.ĭuring 618, Jmoon and Ya-Man (J-beauty) achieved over $42 million (300 million RMB) sales, followed by Amiro, Ulike, and Biolab. KOLs like Teresa Cheung, who recently started livestreaming on Xiaohongshu, attracted impressive traffic thanks to her outstanding style. “During 618, brands offered yoga classes, face painting tutorials, and much more. Rather than simply encouraging viewers to buy, they offer additional value. Nonetheless, brands and livestreamers are shifting their approach to live broadcasts. Last month, Olaplex gained 20,000 new followers on the short-video app following investment in livestreaming and ads.ĭouyin boasts deep penetration in lower-tier cities, making it a vital platform for brands to reach a wider audience online. “One-third of internet users in lower-tier markets have the habit of watching livestreaming,” says Liu. Live commerce in China is expected to achieve $623 billion (4.48 trillion RMB) in sales this year, 19.4 percent of the country’s total e-commerce market, says Danni Liu, managing director at iBlue Communications. “Its educational aspect has led to the popularity of makeup tutorials and skincare routines,” Rooke says.īrands are pouring resources into this channel. Growth was propelled by increasing consumption of short video content. “On 6.18 shopping festival, it saw a 70 percent YoY increase in sales,” says Allie Rooke, brand strategist at Clean Beauty Asia, who helps cruelty-free beauty brands engage consumers in China. During the first half of 2023, the gross merchandise value (GMV) of beauty brands sold via Douyin exceeded $10.6 billion (76.6 billion RMB). 5 cup? 1 cup? How much olive oil is it cooked with? 1 tbsp? 1/2 tbsp? These are the questions to ask yourself when eating out.During June, Olaplex gained 20,000 new followers on the short-video app due to heavy investment in livestreaming and ads there.ĭouyin is proving to be beauty brand’s next growth engine in China. How many cups of rice does that look like?. How many palms is my chicken? 1? or 1.5?. Since I know 4oz is about 25g, then I’ll need a lil over 4oz to hit that target, or a lil more than 1 palm size)
Clean numbers like the ones above (1 oz, 4oz) are easier to memorize esp. When I weigh my food, I try to be consistent in the portions and the amt, and choose clean numbers.
Therefore most 4oz of meat/fish is about ~25g of protein, and things like potatoes / rice / qunioa is about 25g of carbs too. Most real foods are somewhat similar in their macro make up.Having this memorized made tracking my intake a quick and painless part of my day with lots of flexibility.ĭon’t get me wrong, it still requires you to think, but having this guide should make it a lot easier! I started thinking about it like this cheat sheet. This is when I realized that there are patterns to foods and their measurements. After about a month or two you will have learned so much and have such a better grasp on what you’re putting into your body.⠀ This way you can easily plan meals, go out to eat, and have changes in your day without having to research and do 500 math calculations.Īt the beginning, I honestly think you should take the time to weigh your food and research it’s macros.
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